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Ula Iwanska

Ula Iwanska

People and Culture, Coach

Talent Attraction & Acquisition
Full-cycle recruitment process
Candidate experience
Madrid Spain
Available soon Available
"We build people and people build companies".

I love working in high-growth fast paced environments and building-up amazing workplaces based on principles of trust and ownership.

Head of People

Avea Life
Since May 2024
  • Set-up of People department focusing on culture, talent attraction and retention.

Head of People at Katanox

Fractional HoP
March 2023
  • I was working with Katanox on part-time basis focusing on hands-on (hiring) and strategic initiatives, Communication, Culture (self-management), Recruitment Proceses.
  • Tools: G Suite, Slack, Notion, Miro
  • Pre-series A
  • Reporting to Founders

Head of Talent and Culture

Awell Health
November 2021 to August 2022
  • Contributed to creation of values driven culture and delivered against hiring of critical roles: software developers, CISO, Compliance.
  • Performance coaching: coached Head of Engineering.
  • Stand-alone role, seed stage (pre-series A). Distributed team. Reported to CEO
  • Tools: Slack, G Suite, Confluence, Airtable, Miro.
  • Reason to leave: Redundancy - lack of sales.

Head of People & Culture

Nextail Labs (SaaS)
September 2019 to November 2021
  • Built people function and created great working environment at Nextail Labs (geo: Spain, UK, Italy, Russia, US); eNPS increase from 6 to 45.
  • Designed and implemented people strategies:1.Growth: Career Path, Leadership, Internal mobility. 2. Infrastructure for scale: Compensation framework, Onboarding 3.Performance culture: Agile Performance Management.
  • Talent Acquisition: delivered against growth from 70 to 180 people.
  • Hired on a stand-alone role and built the team from scratch (team of 5 at the end of tenure). Remote.
  • Tools: Slack, G Suite, Factorial, Lattice, Trello, Recruitee.
  • Post-series A, reported to CEO
  • Reason to leave: Change in company strategy.

Head of People & TA - Spain

July 2018 to August 2019
  • Led People & TA function for Spain, nurturing culture and building day to day people processes while supporting company growth to 160 ppl.
  • Tools: Greenhouse, Slack, G Suite, Workday
  • Reported to MD
  • Reason to leave: Closing of Deliveroo business in Spain.

Head of People and Culture

Dommo (now Jungle21)
February 2017 to July 2018
  • Enabled change in the company culture and ensured that we hire the best talent for the agency. Implemented: OKRs, Real Time Feedback, passive Talent Pool.
  • Reason to leave: Going back to tech sector.

Senior Talent Manager EMEA, APAC

Medallia (SaaS)
October 2013 to August 2016
  • Created Talent Acquisition Strategy plan aligned with Medallia needs and business vision. Contributed to growth of business up to 120 people.
  • Reason to leave: Personal (moved back to Spain).
  • Tools: Greenhouse, Workday
  • Managed full-cycle recruitment process, continuously overachieved on hiring goals (110% of target). Note: Employed with Google on 2x contracts (2010/2011-2012/2013).
  • Reason to leave: Professional growth in start-up company.

HR Responsible

Geci Ing
March 2008 to July 2009
  • Managed hiring (engineers) and day to day HR Ops.
  • Reason to leave: Redundancy due to 2008 crisis.

Recruitment Consultant

March 2006 to February 2008
  • Managed clients and run international recruitment projects.
  • Reson to leave: Professional growth (international).
  • English
  • Spanish
  • Polish

Leadership Training

SBR Consulting

August 2016

Performance Based Hiring Methodology

Lou Adler

February 2014

Master in Human Resources Management

UAM/IFE Camara de Madrid

October 2008 to April 2010

Master of Cultural Studies

Jagiellonian University

October 1999 to October 2004


  • I have volunteered extensively during the period of 2003-2007 and 2009-2010, facilitating trainings for multicultural group of students and immigrants. Currently continue helping out with career advice for refugees.

Dogs, Food, Travel, Dance

  • I am professional dog trainer:)
  • I am a foodie, Japanese and Spanish cuisine being the top of my list. I have lived in few countries in Europe and traveled extensively in Asia. I am Argentinian Tango Dancer


  • Advanced

Design Thinking

  • Good
Oracle HCM Implementer

Oracle HCM

July 2023
Certified as Oracle Core HR Implementer ( I have a knack for tech stack supporting People processes:)